Negotiations on political ads have begun
Stricter rules for political ads are necessary
The French presidential election campaign has been another example of a run for the best political advertising. Not the only one. Also, some other past ones—such as Brexit or the election of Donald Trump—confirmed that political advertising must be regulated. As we have seen in the case of communication and disinformation, misleading targeted messages can also negatively affect democratic principles.
In November 2021, the European Commission tabled a proposal for a regulation on the transparency and targeting of political advertising.
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